Analisys The Influence of Social Media on Product Purchasing Decisions
Abstract
This research is a literature study conducted through journal reviews and literature studies that are relevant to the research. The type of data used is secondary data, namely data obtained indirectly. Data collection techniques are carried out by reviewing and analyzing books and journals with rules related to the influence of social media, product purchasing decisions. From the research results, it is known that the use of social media is very important in influencing product purchasing decisions in the current industrial era. Human Resources of an organization, demanding the 5.0 era revolution and the current era of free competition, it is hoped that organizations must have quality, innovative and creative human resources. Because the organization is a network and decisions for succession policies and marketing decisions for quality products globally. Social media is used as a performance benchmark with the aim of getting loyal consumers and being able to promote the products they enjoy. The industrial revolution 5.0 has brought many changes, especially changes in very rapid technological developments which have greatly influenced the industrial world, namely that humans are required to master technology, especially for officials in companies who have direct contact with consumers throughout the world. And companies are also required to be able to follow technological developments and adapt them to global product marketing activities using social media. This speeds up the broader marketing process and improves employee performance
References
Andriansyah, Irfan. Maharani, Anastasya. (2021). Optimalisasi Instagram Sebagai Media Marketing. Bandung: CV. Cendekia Press.
Armstrong dan Kotler, (2017). Prinsip-Prinsip Pemasaran, Edisi 13, Jilid 2. Jakarta. Penerbit Erlangga.
Asnawi, Nur dan Muhammad Asnan Fanani. 2017. Pemasaran Syariah: Teori, Filosofi dan Isu-isu Kontemporer. Depok: PT. Raja Grafindo Persada.
Assauri, Sofian. 2013. Manajemen Pemasaran: Dasar, Konsep dan Strategi. Jakarta: Penerbit Rajawali Pers.
Engel, J. F. R.(2019). Consumer Behavior.Eight Edition. Orlando: The Dryden Press.
Febri Rakhmawati Arsj (2023) Department of Management, Faculty of Economic and Business, Perbanas Institute, Indonesia, Does Social Media Marketing Influences Consumer Purchase Decisions at Marketplace, Airlangga Journal of Innovation Management Vol. 4 No. 1 (2023): 114-124
Firdaus, T., & Abdullah, T. (2017). E-WoM: Pengaruhnya terhadap keputusan pembelian tamu restoran di Bandung Utara. THE Journal: Tourism and Hospitality Essentials Journal, 7(1), 21–26.
Gatot Wijayanto, Jushermi Jushermi et.al Universitas Riau, The Influence of Social Media on Purchasing Decisions Journal of Management (EJoM) Vol.2, No.1 April 2024 e-ISSN: 3026-653X; p-ISSN: 3026-6548, Hal 28-34.
Indriyani, R., & Suri, A. (2020). Pengaruh media sosial terhadap keputusan pembelian melalui motivasi konsumen pada produk fast fashion. Jurnal Manajemen Pemasaran, 14(1), 25–34.
Kotler, P. (2019). Manajemen Pemasaran. Edisi Milenium. Jakarta: Prenhalindo.
Lesmana, R., & Sunardi, N. (2021). Futuristic Leadership Through PEKA Analysis Approach. Humanis (Humanities, Management and Science Proceedings), 2(1).
Lesmana, R., Sunardi, N., & Kartono. The Effect of Financing and Online Marketing on MSMEs Income Increasing at Intermoda Modern Market BSD City Tangerang Selatan. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(7), 25-34
Lesmana, R., Sunardi, N., Hastono, H., & Widodo, A. S. (2021). Perceived Quality Membentuk Customer Loyalty via Brand Equity pada Pengguna Smartphone Merek Xiaomi di Tangerang Selatan. Jurnal Pemasaran Kompetitif, 4(2), 157-167
Lesmana, R., Sutarman, A., & Sunardi, N. Building A Customer Loyalty Through Service Quality Mediated by Customer Satisfaction. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(3), 38-45.
Listyawati, Liling and Herawati, Andry and Sarwani, Sarwani (2018) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pengambilan Kredit Usaha Rakyat Pada Debitur Bank Rakyat Indonesia Di Kota Surabaya
Lupiyoadi, R. (2019). Manajemen Pemasaran jasa. Edisi Pertama. Jakarta: Salemba Empat.
Mutiara Dini, A., & Abdurrahman, A. (2023). The Influence of Social Media Marketing on Purchasing Decisions is Influenced by Brand Awareness in Avoskin Beauty Products. International Journal of Science, Technology & Management, 4 (4), 1009-1014.
Nabila, Dhifa dkk. Peradaban Media Sosial di Era Industri 4.0. Malang: Intras Publishing Group.
Peter, J. Paul dan Olson, C. J. (2013) Perilaku Konsumen dan Strategi Pemasaran. Edisi 13. Jakarta: Salemba Empat.
Priatmoko, S. (2017). Pengaruh atraksi, mediasosial, dan infrastruktur terhadap keputusan berkunjung wisatawan ke desa wisata Pentingsari Yogyakarta. Jurnal Khatulistiwa Informatika, 8(1), 489918
Priyatno, S., & Harjanto, R. (2017). Manajemen komunikasi pemasaran terpadu: Integrated marketing communications management (1st ed.). RajaGrafindo Persada.
Purbohastuti, Arum Wahyuni. 2017.“Efektifitas Media Sosial Sebagai Media Promosi”. Jurnal Tirtayasa Ekonomika, Volume 12, No. 2.
Putri, M. R. (2022). Pengaruh Media Sosial terhadap Keputusan Berkunjung Wisatawan Ke Objek Wisata di Kota Pekanbaru Provinsi Riau. Universitas Islam Riau.
Rahmat Alfikri, Dwiyadi Surya Wardana. 2021 Sekolah Tinggi Ilmu Ekonomi Boedi Oetomo, Analysis The Use Of Social Media On Purchase Decisions, Jurnal Bisnis dan Manajemen Volume 8 No 1 2021 Hlm. 7-15.
Regina Raina Rania Citrasumidi, Lamhot Henry Pasaribu. 2023 Master of Management, Faculty Of Economics And Business, Universitas Pelita Harapan, Indonesia, Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets, Vol. 03, No. 12, December 2023e -ISSN : 2807-8691 | p-ISSN : 2807-839X
Sampurnaningsih, S. R., Suharyadi, A., Rusnaeni, N., Sukasmono, J., & Wulansari, R. (2021). Analisisi Efisiensi Penggunaan Data Berbasis Digitalisasi Dan Keamanan Arsip pada PT Angkasa Pura II Jakarta Periode 2019 2020 (24 Bulan) (Studi Kasus Dimasa Pandemi Covid-19). INOVASI: Jurnal Ilmiah Ilmu Manajemen, 8(2), 95–101.
Santosa, A. T. (2019). Pengaruh kualitas pelayanan, kualitas produk, store atmosphere, dan e-Wom terhadap proses keputusan pembelian (Survei terhadap konsumen Zenbu-House Of Mozaru Paris Van Java, Bandung). Jurnal Manajemen Maranatha, 18(2), 148–158.
Sunardi, N. (2019). Relevansi Intelectual Capital terhadap Harga dan Retun Saham di Industri Perbankan Pemerintah di Indonesia. JIMF (Jurnal Ilmiah Manajemen Forkamma), 3(1).
Sunardi, N. (2020). Penilaian Kinerja Keuangan menggunakan Economic Value Added (EVA) dan Market Value Added (MVA) dengan Time Series Approach pada Industri Semen di Indonesia. JIMF (Jurnal Ilmiah Manajemen Forkamma), 3(2).
Tjiptono Fandy (2020). Strategi Pemasaran Prinsip dan Penerapan. Penerbit Andi. Yogyakarta.
Open Access
IDEA (International Development of Economics and Administration Journal) is a national peer reviewed and open access journal that publishes significant and important research from all area of Development of Economics and Administration.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
