The Influence of Social Media on the Success of Dropshippers in the E-Commerce Business Model

Abstract

Purpose – This study aims to analyze the marketing strategies used by dropshippers in Indonesia, focusing on the utilization of social media, live shopping, and other digital marketing techniques.

Methodology/approach This study combines data from various sources, including industry reports, surveys, and market trend analyses, to understand the factors influencing the success of dropshippers in increasing sales and building customer loyalty

Findings – The research results indicate that optimal use of social media, competitive pricing strategies, and the use of live shopping can enhance customer interaction and sales conversion. The implications of this research provide insights for business practitioners to adapt data-driven marketing strategies in facing dynamic market challenges.