The Influence of Service Quality and Price on Customer Satisfaction

Abstract

Purpose – This research aims to determine the influence of service quality and price on customer satisfaction, both partially and simultaneously.

Research Methodology/Approach The method used is descriptive with a quantitative approach. The sampling technique used the Slovin formula and a sample of 95 respondents was obtained.

Findings – These findings show that there is a positive and significant influence between service quality and price on customer satisfaction. This study provides up-to-date evidence on the influence of service quality and price on customer satisfaction