The Influence of Peers, Social Media, and Financial Knowledge on Student Financial Behavior in Surabaya

  • Silva Atiqotus Salamah Hayam Wuruk Perbanas University
  • Mellyza Silvy Hayam Wuruk Perbanas University

Abstrak

This study aims to analyze the effects of peer influence, social media use, and financial knowledge on the financial behavior of Generation Z university students in Surabaya, and to examine differences in financial behavior between business and non-business students. The study employs a quantitative approach with an explanatory research design. Data were collected through an online questionnaire survey and subsequently analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with WarpPLS 7.0. In addition, group differences were assessed using an Independent Samples t-test with SPSS. The results indicate that peer influence has a positive effect on social media use. However, peer influence does not have a positive effect on financial knowledge, and social media use does not have a positive effect on financial knowledge. Social media use, on the other hand, has a positive effect on financial behavior. Furthermore, the group comparison shows that there is a difference in financial behavior between business and non-business students in Surabaya.

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Diterbitkan
2026-04-01
Bagian
Articles