Pelatihan Pengelolaan SDM di Era Digital Ppada Ibu-Ibu PKK Kelurahan Parigi RT 04 RW 05, Kec. Pondok Aren, Tangerang Selatan
Abstract
The Covid-19 pandemic that occurred in Indonesia has had an impact on various sectors, and the economic sector is the sector that feels the impact the most. One of the economic forces that has been supporting the Indonesian economy and regional economic strength is the presence of micro, small and medium businesses (MSMEs). PKK is a social organization that empowers women to participate in Indonesia's development. PKK as a community development movement began with a Home Economics seminar. The PKK Mobilization Team acts as a motivator, facilitator, planner, implementer, controller and mobilizer. Technical guidance for families and communities is carried out in collaboration with relevant government agency elements. The implementation of PKK activities generally only serves as a gathering place for the mothers of the village residents, it has not been followed by improving the quality of family life and the role of women independently in developing the village through entrepreneurial activities, which will have a direct impact on improving the household economy. Likewise, this is what happened to several PKK women as MSME actors in the Parigi Village RT 04 RW 05, Pondok Aren District, South Tangerang City, South Tangerang City, of which only a small number have carried out entrepreneurship, either traditionally or online. . By holding PKM activities, the academic community can be present in the midst of society. Seeing that the campus location is not far from the neighborhood of RT 04 RW 005, Parigi Village, Pondok Aren District, South Tangerang City, it has become an obligation for Pamulang University (Unpam) to participate in helping various problems faced by the community both near and far. This activity is carried out with the aim of: 1) Increasing household income; 2) Bringing up an entrepreneurial spirit; and 3) Increasing the intensity of socializing among residents of RT 04 RW 005. This activity is implemented using: training methods and mentoring methods. Training methods include: 1) Entrepreneurship training; 2) Product marketing training and 3) Simple bookkeeping training. Assistance methods include: 1) Assistance in strengthening product marketing activities and 2) Assistance in strengthening orderly administrative activities.
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