Pelatihan Fotografi Untuk Meningkatkan Kualitas Visual Katalog Atau Menu Produk Umkm Di Kota Depok
Abstract
Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian Indonesia. Namun, salah satu tantangan yang dihadapi oleh UMKM adalah peningkatan kualitas visual katalog atau menu produk mereka. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan fotografi bagi pelaku UMKM di Kota Depok dalam meningkatkan kualitas visual produk mereka. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah survey dan observasi, wawancara, diskusi, dan penerapan terhadap peserta pelatihan. Hasil penelitian menunjukkan bahwa pelatihan fotografi memberikan dampak positif yang signifikan terhadap kualitas visual katalog dan menu produk UMKM, serta meningkatkan daya tarik dan penjualan produk mereka
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