Perencanaan dan Pengembangan Kompetensi Mandiri UMKM Desa Cirumpak Dalam Menghadapi Era Digital
Abstract
The program "Planning and Development of Independent Competencies for UMKM in Cirumpak Village in Facing the Digital Era" aims to enhance the digital understanding and skills of UMKM entrepreneurs in Cirumpak Village, Tangerang. This program involved 38 participants, consisting of local UMKM actors, focusing on introducing digital applications for business management, using social media for promotion, and utilizing e-commerce platforms to expand market reach. Based on seminar results and questionnaire evaluations, most participants demonstrated a good understanding of the materials presented. However, some participants still face challenges in optimizing social media and managing business data digitally. The evaluation results indicate that the program successfully provided a strong foundation for UMKM actors to adopt digital technology, though there is room for further development. Suggested improvements for the program include deeper material on social media and business data management, continuous mentoring, and better technological infrastructure in the village.
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