FastPromo: Inovasi Promosi Digital Berbasis Data untuk Meningkatkan Penjualan

  • Haryantini Haryantini Universitas Pamulang
  • Nani Sriyani Universitas Pamulang
  • Endang Suprapti Universitas Pamulang

Abstract

Program Pengabdian kepada Masyarakat ini menerapkan konsep FastPromo pada Restoran Mie Aceh Limo–Cinere, Depok, untuk memperkuat pemahaman dan praktik promosi digital berbasis data pelanggan dan transaksi. Permasalahan yang diidentifikasi meliputi promosi yang belum terarah, keterbatasan analisis perilaku pelanggan, penyampaian informasi promosi yang belum cepat, serta loyalitas pelanggan yang masih perlu diperkuat. Pelaksanaan program dilakukan melalui tahap persiapan, analisis kebutuhan, perancangan sistem, pengembangan, implementasi, monitoring dan evaluasi, serta penyempurnaan sistem. Kegiatan dilaksanakan secara luring pada 6–8 April 2026 melalui penyuluhan, demonstrasi, diskusi, tanya jawab, dan pendampingan. FastPromo mengintegrasikan dashboard analitik penjualan, sistem membership pelanggan, otomatisasi promosi berdasarkan data pembelian, notifikasi melalui WhatsApp dan media sosial, serta laporan penjualan harian dan bulanan. Hasil kegiatan menunjukkan bertambahnya wawasan mitra mengenai promosi berbasis data dan tersusunnya kerangka operasional

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Idea Abdimas Journal, Vol.5, No.1, November 2026 9
ISSN (print) : 2964-6111 & ISSN (online) : 2963-2331
Idea Abdimas Journal
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Published
2026-09-01
Issue
Vol 5 No 1 (2026): IAJ Journal
Section
Articles

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