Pelatihan Strategi Peningkatan Keunggulan Bersaing di Desa Cihambulu, Pabuaran, Subang, Jawa Barat
Abstract
The purpose of this activity is to provide training to farmers as a strategy to increase competitive advantage in Cihambulu Village, Pabuaran, Subang-West Java. The background of this activity is where Cihambulu Village has abundant natural resources but cannot be managed properly, especially in agriculture, so that the harvest sometimes cannot meet their needs. The activity method used is lectures, discussions, training and mentoring on strategies to increase competitive advantage in Cihambulu village, Pabuaran, Subang, West Java, both regarding cost advantage strategies, differentiation strategies and focus or specialization strategies. The results of community service activities held in Cihambulu village are expected to provide benefits to the community, especially those who work in agriculture and can also improve their skills in utilizing the natural resources found in the village, so that community welfare increases and is able to face the era of globalization and technology and has an advantage in competition.
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