The Influence of Price and Product Quality on Housing Purchase Decisions at PT Green Dramaga Bogor City

  • Sewaka Universitas Pamulang
  • Agus Suharyadi Universitas Pamulang
  • Sri Wahyuaningsih Universitas Pamulang
  • Nur Astriani Sofiana Universitas Pamulang
  • Herianto Ardi Universitas Pamulang
  • Soleh Hidayat Universitas Pamulang
Keywords: Price; Product Quality; Purchasing Decision

Abstract

This study intends to determine whether prices and product quality has significant effect on purchasing decision at PT Green Dramaga Bogor City. This research employed a quantitative approach. Specifically, the approach, data collection, and statistical analysis. A total of 69 samples were given to a population of 218 customers who determined the sample using the Slovin formula. Observation, survey, and bibliographic techniques were utilized to collect data. Reliability tests, validity tests, normality tests, multicollinearity tests, autocorrelation tests, dispersion heterogeneity tests, and multiple linear regression tests were employed in this study, determination test and significant test (t test and f test). The results demonstrated that price has a partly positive influence on purchasing decisions, with a t-count value of 2.509 > 1.997. The t test with a t value of 5.978 > 1.997. Product quality has a partial effect on purchasing decision. Price and quality product have positive effect on purchase decisions with F count 77.764 and F table 3.136. This means that product quality and the price  simultaneously have a significant influence on purchasing decisions.

 

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Published
2022-08-01
How to Cite
Sewaka, Agus Suharyadi, Sri Wahyuaningsih, Nur Astriani Sofiana, Herianto Ardi, & Soleh Hidayat. (2022). The Influence of Price and Product Quality on Housing Purchase Decisions at PT Green Dramaga Bogor City. Indonesian Development of Economics and Administration Journal, 1(1), 1 -. Retrieved from https://ojs.ideanusa.com/index.php/idea/article/view/3
Issue
Vol 1 No 1 (2022): IDEA Journal
Section
Articles

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