Pelatihan Optimalisasi Media Sosial untuk Pengusaha UMKM

  • Rizky Cahyani Universitas Pamulang
  • Asriati Asriati Universitas Pamulang
  • Fitria Fitria Universitas Pamulang
  • Yansend Matalin Universitas Pamulang
  • Sewaka Sewaka Universitas Pamulang
  • Hamsinah Hamsinah Universitas Pamulang
  • Udin Ahidin Universitas Pamulang
DOI: https://doi.org/10.70001/iaj.v2i3.191

Abstract

This research provides practical knowledge in product marketing management via social media, which is expected to improve the welfare of members of the MSMEs assisted by them. The research methods are surveys, direct material delivery, simulations, and discussions about MSME product marketing management. The results of the service show the importance of providing further assistance to develop the abilities of MSME members through training on the use of social media as a promotional tool. It is recommended to organize the next community service activities with a focus on forming groups of MSME members and intensive training in the use of social media to support the realization of prosperous and independent MSMEs

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Published
2024-07-01
Issue
Vol 2 No 3 (2024): IAJ Journal
Section
Articles

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