Pelatihan Optimalisasi Media Sosial untuk Pengusaha UMKM

  • Rizky Cahyani Universitas Pamulang
  • Asriati Asriati Universitas Pamulang
  • Fitria Fitria Universitas Pamulang
  • Yansend Matalin Universitas Pamulang
  • Sewaka Sewaka Universitas Pamulang
  • Hamsinah Hamsinah Universitas Pamulang
  • Udin Ahidin Universitas Pamulang
DOI: https://doi.org/10.70001/iaj.v2i3.191
Kata Kunci: Media Sosial, Pemasaran, UMKM

Abstrak

Penelitian ini memberikan pengetahuan praktis dalam manajemen pemasaran produk melalui media sosial, yang diharapkan dapat meningkatkan kesejahteraan anggota UMKM binaan. Metode penelitian yang digunakan adalah metode survei, penyampaian materi langsung, serta simulasi dan diskusi tentang manajemen pemasaran produk UMKM. Hasil pengabdian menunjukkan pentingnya dilakukannya pendampingan lanjutan terhadap pengembangan kemampuan anggota UMKM melalui pelatihan pemanfaatan media sosial sebagai alat promosi. Disarankan untuk menyelenggarakan kegiatan pengabdian masyarakat berikutnya dengan fokus pada pembentukan kelompok-kelompok anggota UMKM dan pelatihan intensif dalam pemanfaatan media sosial, guna mendukung terwujudnya UMKM yang sejahtera dan mandiri

Referensi

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Diterbitkan
2024-07-01
Terbitan
Vol 2 No 3 (2024): IAJ Journal
Bagian
Articles

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