Pelatihan Digital Marketing Pada Media Sosial Untuk Meningkatkan Pemasaran Hasil Pertanian di Desa Cihambulu Pabuaran Subang Jawa Barat
Abstract
The purpose of this study is to introduce digital marketing through social media to expand the marketing of agricultural products and provide training by introducing what social media can be used in targeting and providing benefits that will be obtained by farmers. Social media is one of the effective marketing tools today because most people have used a wide variety of social media. Some examples of social media that are widely used are Facebook, Instagram, Twitter, and Pinterest. The existence of 3 main problems that cause agricultural sales to be low are as follows: (1) Farmers have not used social media to increase marketing (2) Many farmers still lack information about what social media can be used, so this is often used for middlemen (3) The younger generation prefers to migrate to the city or choose a profession outside the field of agriculture.Solutions to overcome problems include the following: (1) By utilizing social media can increase sales results even greater because of the narrower the distance and time limits (2) With social media will be able to connect producers (farmers) with consumers through the internet and connect sellers with their customers through mobile devices anywhere and anytime (3) By utilizing social media will generate greater profits than advertising/promotion costs that have been incurred.
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